Xbox series s in black and white

‘MARKETING’, HYPE AND STRATEGY IN THE GAMES INDUSTRY

nintendo red
nintendo red

The games industry thrives on marketing and hype — forces that shape both business and player experience. This blog is my ongoing study of those dynamics.

Content coming soon

nintendo switch 2

JOY-CON CONTROL THE GAMES, MARKETING CONTROLS THE HYPE

Embed Block
Add an embed URL or code. Learn more
Embed Block
Add an embed URL or code. Learn more
Embed Block
Add an embed URL or code. Learn more

PRESS-START-BLOG.COM FEATURED POSTS

Press start blog is an independent publication and is not affiliated with any game companies

STRATEGY HAS NO

LIMIT

LIMIT

LIMIT

Embed Block
Add an embed URL or code. Learn more
Embed Block
Add an embed URL or code. Learn more
Embed Block
Add an embed URL or code. Learn more

PRESS-START-BLOG.COM FEATURED POSTS

Press start blog is an independent publication and is not affiliated with any game companies